Hop Foolery took a more conceptual approach, leaning into the playful nature of the name while maintaining Wadworth's heritage. The intricate hop illustration pattern and traditional jester motif balance craft authenticity with visual interest, applied consistently across cans and pump clips for both draught and retail environments.

For Crowd Surfer, I explored bold, energetic color schemes and graphic elements that captured the festival atmosphere the beer was meant to evoke. The design spans multiple touchpoints including can packaging, tent cards with QR codes, and promotional materials, all working together to create a cohesive brand presence.