The primary goal was to create a user-friendly shopping experience that felt distinctly on-brand and trustworthy as the official retail channel. I focused on clear navigation with breadcrumb trails, intuitive product filtering, and a straightforward checkout process. The challenge was presenting technical industrial products—induction heaters, mounting tools, and lubrication accessories—in a way that felt accessible without compromising the professional, engineering-focused brand identity.

I managed the project independently, leading client meetings, preparing documentation, and handling extensive data input and Shopify backend configuration. The site needed to accommodate a large product catalog with technical specifications and multiple variants, requiring careful attention to information architecture and mobile responsiveness across all touchpoints.